Offer research & lead definition
Concise, sourced competitor and offer research; a price hypothesis; a written rule for what counts as a relevant lead.
Assisted launches for agencies · $999 per launch
Your next client launch, from brief to live.
Hand Launch Bureau a client brief and the account access. Review one concrete direction. Receive a researched offer, a name and identity, a published site with a working form, two ads and a short film, one capped Meta campaign and a plain report — as one piece of work, with fewer handoffs.
$999 once per launch. Client media spend and domain costs are separate and paid directly. Applying is free and creates no charge, subscription or confirmed booking.
One launch · seven deliverablesBrief → live
- 01Brief & access
Scope confirmed in writingReceived - 02Offer & research
Sourced, with a lead ruleReviewed - 03Name & identity
Three directions, one chosenReviewed - 04Website
Published, form savingLive - 05Creative
Two stills, one filmApproved - 06Campaign
Capped, in your accountPaused - 07Report
Leads, export, handoffDay 4
Sequence and states illustrate the package; the internal demonstration below carries real dates.
Sourced research & lead ruleName, identity, brand guidePublished site, working formStills, film, capped Meta campaignPilot applications · by Harvest
The deliverable sequence · internal demonstration
Seven things you receive,
in the order they’re made.
Every stage below is shown with Warmstride, an HVAC brand Harvest launched for itself on September 10, 2026 to prove the process end to end. It is an internal demonstration, not a client engagement. Dates and figures are taken from its saved launch records.
Deliverable 01
Hand over the brief.
One structured brief and the access we need: what the client sells, who buys, the deadline, the accounts. We confirm scope in writing before anything is made.
You review
The scope confirmation: deliverables, timeline targets, what is separate.
You receive
A saved brief and access inventory both sides can point to.
The brief Warmstride, as recorded
- Business
- An AI communications and estimate-recovery workflow for residential HVAC contractors.
- Buyer
- Owners and operations managers at 5–49-person HVAC locations.
- Deadline
- Publish and enable a four-day Meta test within the same working session.
- Accounts
- Existing Cloudflare, Meta Page and ad account, Pixel; domain to be bought.
Access checklist Confirmed before work starts
Ad account & PagePixel selectedHostingDomain budgetBrand inputs
For a client launch the same list is completed together at the start; a launch cannot be scheduled until every item is green.
Deliverable 02
Sharpen the offer.
Concise competitor and offer research with a source behind each line, a proposed price and scope to test, and a written definition of what counts as a relevant lead.
You review
A one-page offer summary and the lead definition.
You receive
The sourced research, the price hypothesis and the qualification rule the form will enforce.
Sourced research Three of the lines from the Warmstride brief
- 111,207 US plumbing/HVAC employer establishments; 42,119 with 5–49 employees.Census CBP 2023
- Proposed pilot price $500 for 30 days, then $299 per location per month.Research brief
- Relevant lead: owner or operations manager reporting 50+ unanswered estimates a month.Lead rule
Lead definition Enforced by the published form
- Required
- Email and business role
- Optional
- One qualifying question after signup
- Self-reported fit
- Owner or operations manager + 50 or more unanswered estimates a month
- Verified fit
- A person confirms role, workflow and authority
Deliverable 03
Choose a name and a look.
Three naming directions with live domain checks and price quotes, then one selected identity: logo, palette, type, voice, social card and a short brand guide.
You review
Three directions with their domain options; then the identity board for the one you choose.
You receive
Editable logo files, palette and type specifications, a social card and the brand guide PDF.
WarmstrideWarmth and forward movement. warmstride.com available, $10.46.Selected
WarmrallyBringing estimates back together. .com available, $10.46.
EmberbackRejected: the client ruled out “back”.
Identity board Delivered as editable files
Pine
Night
Ember
Paper
Manrope and Georgia; a rising W with an amber endpoint; voice: assured, warm, specific. Every value above came from the delivered brand guide.
Deliverable 04
Publish a page that works.
A polished landing page and its supporting pages on the client’s domain, with a lead form that stores enquiries, flags test traffic and keeps first-touch attribution.
You review
Desktop and mobile previews and one consolidated revision round.
You receive
The live site, DNS and HTTPS, the saved resource inventory and a working export of enquiries.
Registered Sep 10, 21:15 UTC · deployed Sep 10, 21:48 UTC · 47 public files verified against the build · stored test signup confirmed in the database.
Deliverable 05
Make the creative.
Two still concepts in feed, square and vertical, one short captioned film and restrained hero motion, all inside an agreed production scope. Exact text, prices and logos are typeset, never generated.
You review
Both concepts at final size and the film before anything is uploaded.
You receive
Placement-ready exports, the film in feed and vertical, and the editable masters.
Two concepts delivered for Warmstride, shown at their exported sizes. The 18-second film and hero motion are on warmstride.com/video.
Deliverable 06
Run one capped campaign.
One Meta campaign in the client’s account at a budget and duration they approve, with the destination, media, placements and attribution verified before it is enabled.
You review
The plan: audience, budget, schedule, every ad’s copy and media, before activation.
You receive
A paused hierarchy you approve, then activation, then the effective states read back at every level.
Campaign as recorded Warmstride, September 10, 2026
- Budget
- $140 lifetime cap, 96 hours, one ad set, three ads
- Audience
- US, English, 25–65, HVAC interest
- Activated
- Sep 10, 21:59 UTC
- Status
- PreparedIn reviewDelivering
The client’s own ad account is billed by Meta; Launch Bureau never spends on a client’s behalf. A campaign can be prepared and left paused if the client prefers.
Deliverable 07
Read what happened.
Daily checks during the four-day window, then a final report that keeps platform delivery, site behaviour and lead quality separate, plus a private export of every enquiry.
You review
The daily status and the final report.
You receive
The report, the lead export, editable assets, 30 days of hosting and the ownership handoff.
Warmstride reportSep 11, 15:33 UTC
- Meta-reported spend
- $33.69of the $140 cap
- Impressions
- 414reported by Meta
- Link clicks
- 10reported by Meta
- Non-test signups
- 0at that check
Internal demonstration, about 18 hours into a 96-hour window. These are Meta’s reported delivery figures at the time stated, not client results, and they do not establish demand for HVAC software or for this service.
DeliveryWhat Meta reports
VisitsCampaign-tagged sessions
LeadsUnique, test-excluded
FitSelf-reported vs verified
Everything above is Harvest’s own published work, shown to make the deliverables concrete. A client launch follows the same sequence with the client’s brief, accounts and approvals.
The package
Everything a launch needs.
Nothing that isn’t yours.
One fee covers research through report. Ownership of the assets, the domain, the accounts and the leads stays with you and your client. Media and domain costs are paid directly, at cost, with no markup.
Naming & identity
Three naming directions with live domain checks; one selected identity with editable logo, palette, typography, voice, social card and a short brand guide.
Website
A polished landing page and the supporting pages it needs, responsive, with working lead capture and one qualifying question.
Creative
Two still concepts exported for feed and vertical, one short captioned film, restrained hero motion — within the agreed production scope.
Publication
Domain connection or purchase at a live quote, DNS and HTTPS, deployment, and a saved inventory of every resource created.
Campaign
One Meta campaign in the client’s account at a budget and duration they approve; destination and media verified before activation.
Checks, report & export
Daily checks during one four-day campaign, a final report that separates delivery from leads, and a private lead export.
Revision, assets & handoff
One consolidated revision round, editable source files, 30 days of site availability and a written ownership and hosting handoff.
Separate, at cost
- Client media spend, paid to Meta from the client’s account
- Domain registration and renewals, quoted live
- Further revision rounds, additional campaigns or platforms
- The client’s own product, fulfilment or ongoing marketing operations
What you review
- The written scope and access checklist before work starts
- The offer summary and lead definition
- Three naming directions, then one identity board
- Desktop and mobile previews of the site
- Both ad concepts and the film at final size
- The campaign plan — audience, budget, schedule — before activation
- The daily status and the final report
What you receive
- Editable logo, palette, type and voice files; a brand guide PDF
- A live site on the client’s domain with a working, attributed form
- Placement-ready stills, the film in feed and vertical, the masters
- A verified campaign, the effective states read back at every level
- The report, a private lead export and a resource inventory
- One consolidated revision round and 30 days of hosting
- An ownership and hosting handoff your client can keep
Apply
Email and role now; company, launch frequency, next project and account readiness after. Free, no charge or booking.
Review & scope
We review fit and the actual project, then send a written scope and proposal for the $999 launch. Nothing is charged until you accept it.
Deliver
Pilot targets, conditional on complete inputs and access: a reviewable direction within two business days, publication within five. Not a guarantee.
Report & hand over
Four days of checks, the report, the export, editable assets and the ownership handoff.
Demonstrated
- The full sequence, run by Harvest for its own brands — Warmstride is shown above with dated records
- Working lead capture, attribution, verification and capped Meta campaigns
- This application funnel and the pilot materials behind it
Not yet demonstrated
- An external client launch delivered for $999
- Delivery times and revision effort on a client’s brief and accounts
- Any client result, time saving or repeat purchase
Pricing
One fee. One launch.
Your client keeps everything.
Assisted launchPilot · by application
$999once per launch
For an agency owner or head of delivery with a client brand or offer to launch in the next 60 days, who would rather review a finished direction than coordinate six tools and four people.
- Sourced offer research and a lead definition
- Three naming directions, one editable identity, brand guide and social card
- Published site with a working, attributed lead form
- Two still concepts, one short captioned film, restrained hero motion
- Domain, DNS/HTTPS, deployment and a saved resource inventory
- One capped Meta campaign in the client’s account, verified before activation
- Daily checks for four days, the final report and a private lead export
- One consolidated revision round, editable assets, 30 days of hosting, ownership handoff
Applying is free and creates no charge, subscription or confirmed booking. A written scope and proposal come first; the fee is invoiced only when you accept it. No monthly subscription is required.
Separate, visible, at cost
- Media
- The client’s Meta spend, at the budget they approve, billed by Meta to their account. The demonstration ran at $140 over four days.
- Domain
- Registration and renewals at the live registrar quote; recent launches cost $10–15 a year.
- More than one round
- One consolidated revision round is included. Further rounds, extra campaigns or platforms are quoted separately.
- Timelines
- Reviewable direction within two business days and publication within five are pilot targets, conditional on complete inputs and access. External delays are recorded, never hidden.
- Results
- A functioning launch and an honest report. No guaranteed enquiries, sales or platform approval.
Launch Bureau delivers a marketing launch. Building the client’s product, fulfilling their service and running marketing beyond the agreed campaign are separate scope. Every figure shown from Warmstride is Harvest’s own internal demonstration, dated, and not a client outcome.
Questions
Plain answers,
before you apply.
Who is this for?
US agency owners and heads of delivery at roughly 5–49-person agencies who launch four or more client brands or offers a year and have an actual project inside 60 days. Venture studios and repeat founders are welcome to apply; we review them separately.
What happens after I apply?
We review your role, launch frequency, next project and account readiness, then send a written scope and a proposal for the $999 launch. Nothing is charged, and no delivery is booked, until you accept that proposal in writing.
What do I need to provide?
A brief (what the client sells, who buys, the deadline, existing assets), access to or creation of the ad account and Page, a decision on the domain, and one named decision-maker for reviews. The access checklist is completed together before work starts.
Who pays for media and the domain?
The client, directly and at cost. Media is billed by Meta to the client’s own account at the budget they approve; the domain is bought or connected at the live registrar quote. Launch Bureau never spends on a client’s behalf and adds no markup.
How many revisions are included?
One consolidated revision round on the reviewed direction. Further rounds, additional campaigns or other platforms are quoted separately before they start.
How long does it take?
Pilot targets are a reviewable direction within two business days and publication within five, counted from complete inputs and access. Platform reviews and access delays are outside our control; they are recorded and reported, not promised away.
Who owns the work?
Your client. Editable assets, the domain, the accounts and every lead are theirs. The site stays hosted for 30 days after handoff, with a written path to move or keep it.
Is Warmstride a client?
No. Warmstride is a brand Harvest launched for itself on September 10, 2026 to prove the sequence end to end. It is shown as an internal demonstration with its recorded dates and Meta-reported figures. No external client launch has been delivered yet; this pilot is how the first ones will happen.
Do you have a self-serve option?
Harvest is separately testing a self-serve launcher for founders doing the work themselves. It is a different offer with a different scope; if you saw it first, tell us in the optional questions so we can keep the two apart.
Apply
Bring the brief.
We’ll bring the rest.
Start with your email and role. Then, if you like, tell us about your agency and the next project so we can send a scope that fits.
$999 once per launch · media and domain separate.
Applying is free and creates no charge, subscription or confirmed booking.
Received
Your application is in.
Nothing has been charged or booked. A few optional details help us send a scope that fits: